Nadia Ahrens Video Series

WHAT I DID

This is a recent series of Facebook / Youtube videos I produced for a local therapist was is interested in reaching a broader online audience. I conducted a content audit for her business’ facebook account and youtube accounts, then met with her to discuss her goals and challenges and who were current audience was based on analytic data, We conceptualized a video series idea with the goal of casting a wider net on her target demographic and improving the quality of her videos (which she had previously been shooting with her laptop camera). I produced the series and uploaded them each week to her facebook, youtube and a shorter version to her Instagram accounts. Nadia saw her audience increase from 150 views to 1500 average views and was able to launch a retreat series through targeting a reaching more of her core audience.

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